Our members
The interests of our members and customers are central to everything we do and this certainly applied to 2020, the year in which we faced the COVID-19 pandemic and had to work even harder than normal under very restrictive conditions. We were pleased to see that the Net Promotor Score (NPS) used to measure client satisfaction actually improved in the year under review. The scores increased again in the Netherlands and Belgium, as they did in 2019. On balance DELA has an average NPS of 66.
The number of insured persons also further increased in 2020, with a total net growth of over 100,000 across all products and all countries. In Germany, where we started in 2018, we secured more than 30,000 policies.
DELA took care of around 51,600 funerals and 35,600 cremations in the Netherlands and Belgium combined. The number of funerals increased, presumably due to the COVID pandemic although DELA does not register cause of death. The number of funerals arranged by DELA in the free market reached a market share of 5.1 percent.
On balance, it was an extremely busy year due to the restrictive measures, especially in the funeral business where there was extra pressure due to the higher number of deaths. In all situations we tried to work with the same level of care, love and attention. The continuity of our services and customer satisfaction were not affected, something that initially concerned us in March when we saw almost a four-fold increase in deaths in some regions of the Netherlands and Belgium.
> Read the interview: Working in times of COVID-19 (in Dutch)
Customer satisfaction
Despite the restrictive measures in 2020 we saw a further improvement in customer satisfaction across almost all business units in the Netherlands and Belgium.
The overall Net Promotor Score (NPS) in the Netherlands increased to 61 (2019: 60) and in Belgium to 70 (2019: 66). Weighed by respondents, DELA scored an average of 66 (2019: 62), a progression of which we can be proud. While there was a small fall in the funeral company score in the Netherlands to 73 (2019: 76), this remans a very good result.
The funeral centres in Belgium scored the highest with an exceptional mark of 80. This high and stable score (even during the second COVID peak) is the result of a humane, respectful and experienced approach. Aftercare is stable at a high level of 79, despite the fact that meetings with bereaved relatives to arrange funerals had to take place by phone or online as home visits were not permitted.
Customer satisfaction
Net Promotor Score, 12-month average. Total DELA Group, weighted by respondents
| 2020 | 2019 | 2018 | 2017 | 2016 | |
|---|---|---|---|---|---|
| Netherlands | |||||
| Insurance | 53 | 50 | 43 | 42 | 41 |
| Funeral care | 73 | 76 | 71 | 70 | 68 |
| Customer service | 50 | 45 | 35 | 32 | 26 |
| Total (weighted by respondents) | 61 | 60 | 53 | 52 | 52 |
| Belgium | |||||
| Insurance | 57 | 52 | 39 | 30 | |
| Funeral care | 80 | 78 | 74 | 71 | |
| Customer service | 60 | 54 | 32 | 26 | |
| Total (weighted by respondents) | 70 | 66 | 52 | 43 | |
| Total Group | 66 | 62 | 53 | 49 |
Net Promotor Score
Customers can rate a company, product or service by giving it a score. Scores from 0 to 6 are considered negative. A 9 or 10 is seen as positive, while 7 and 8 are considered passive-neutral and not counted. The NPS is determined by subtracting the percentage of negative scores from the percentage of positive scores.
> Read the interview: High client satisfaction levels continue to rise (in Dutch)
Markets
The Netherlands: Yarden takeover
The funeral sector is expected to grow in our core market of the Netherlands due to demographic developments. In view of DELA’s current market share, it is difficult to continue our growth. DELA’s market share will increase due to the proposed takeover of Yarden. Once the regulators agree to the takeover, the integration of the organisations will be a leading theme for DELA Netherlands in the coming years.
Belgium: ongoing growth
Belgium is DELA’s second core market. In the long term, the market for funeral insurance will double in size. Maintaining growth over the years is the main challenge here, as is realising synergies between insurance and care provision. Belgium is actively selling endowment insurance policies. The funeral business does not yet have national coverage.
Our insurance company takes care of the financial security of funerals, while our funeral services assist the bereaved with funerals, crematoriums, repatriation and bereavement services.
In 2020, DELA made a plan to increase the growth of its funeral company. This includes additional acquisitions, providing extra services, reducing costs and improving the local cooperation in zones where DELA is active.
Germany: room for development
The DELA office opened in Düsseldorf in 2018 and now offers life insurance and funeral insurance. The German market is substantial and still growing. One of DELA’s starting points is that all (non-Dutch) growth is to the benefit of the total cooperative.
Number of insured persons
Growth contributes to continuity
The size of our total portfolio, measured by the number of insured, is a major priority for DELA. Despite the shrinking market for individual life insurances, we again achieved significant growth in 2019 across all three product groups: funeral insurance, life insurance and savings plans, and in all countries in which we operate. The increase of new policyholders occurred in all countries and contributes to the continuity of the cooperative.
Net growth
Consolidated, the net growth was over 109,000 (2019: approx. 75,400). The strategy to create international coverage in order to control growth at the DELA Group level was again effective in 2020.
Insured persons
Number of insured per product at the end of the year and increase during the year under review
| 2020 | Net growth | 2019 | |
|---|---|---|---|
| Uitvaartplan, Netherlands (funeral insurance) | 2,964,079 | +42,640 | 2,921,439 |
| Leefdoorplan, Netherlands (life insurance) | 293,375 | +2,478 | 290,897 |
| Spaarplan, Netherlands (savings insurance) | 47,463 | +4,720 | 42,743 |
| Netherlands | 3,304,917 | +49,838 | 3,255,079 |
| Uitvaartzorgplan, Belgium (funeral insurance) | 577,335 | +28,554 | 548,781 |
| Inactive portfolios, Belgium* | 300,753 | -6,924 | 307,677 |
| Belgium | 878,088 | +21,630 | 856,458 |
| Risikoleben, Germany (life insurance) | 54,328 | +27,954 | 26,374 |
| Sterbegeld, Germany (funeral insurance) | 12,867 | +9,745 | 3,122 |
| Germany | 67,195 | +37,699 | 29,496 |
| Total | 4,250,200 | +109,167 | 4,141,033 |
Funeral insurance
There was strong growth for DELA’s funeral insurance plan (Uitvaartplan) in the Netherlands. A net increase of 42,600 (2019: 23,500) represented almost a doubling on the year before. This success does not just apply to the inflow; DELA also achieved good results in retaining customers.
Since 1 January 2020 the DELA funeral care plan (Uitvaartzorgplan) in Belgium has been offering extra services to bereaved relatives such as psychological support, repatriation and early return for family members. The influx of policyholders in Belgium in 2020, at 28,600, was slightly less than expected and lower than in 2019 (approx. 29,600). The influx of brokers and agents mainly lagged behind in the year under review. As a result of the pandemic, brokers were forced to close their doors for a significant period, and home visits by (sub)agents were also impossible.
DELA introduced a funeral insurance policy in Germany in 2019. It covers funeral costs and includes a profit-distribution scheme that gives policyholders the same benefits as Dutch members of the cooperative. Successful elements such as value retention and indexation are some of the other product characteristics. We welcomed over 9,700 insured in 2020 compared to around 3,100 in the introduction year.
Life insurance
Net growth in life insurance policies was around 2,500 in the Netherlands (2019: approx. 8,700). In the year under review this score was affected by the challenging housing market for first-time buyers. Another reason is the ending of the compulsory life insurance for all NHG mortgages (mortgage with National Mortgage Guarantee). This was implemented on 1 January 2020 for existing NHG mortgages as well. Life insurance policies are mainly sold via intermediary channels. DELA is seeing an increase in competition in the Netherlands. DELA’s market share fell in 2020 at 6.1 percent (2019: 7.6 percent).
In Germany, where DELA launched its life insurance in 2018, the conditions are very different and in 2020 we welcomed some 28,000 policyholders (22,300 in 2019). DELA is not yet widely known in Germany, but the Dutch have a good reputation for being reliable and friendly. The idea of a cooperative is also attractive to Germans. In 2020 DELA achieved a market share of 7.5 percent with its life insurance policies (calculated based on insured capital).
Clean slate policy for former cancer patients
The options for former cancer patients to get life and funeral insurance policies were extended at DELA Netherlands on 2 December 2020. Patients who were declared cancer-free for ten or more years no longer need mention their illness when applying for life or funeral insurance. For former patients who were under 21 when they suffered from cancer this period is five years. DELA Cooperative is pleased that the insurability of former cancer patients is improving. We have been working toward this for many years and were closely involved in the initiatives by the Dutch Association of Insurers which led to these improvements. Initially only involving life insurance, at DELA’s request the scheme was extended to funeral insurance. We will continue to promote the insurability of people in the future.
Savings plans
DELA also offers savings plans on the Dutch market, a good way for consumers to put money aside for the long term at a fixed interest rate of 2 DELA also offers savings plans on the Dutch market, a good way for consumers to put money aside for the long term at a fixed interest rate of 2). This product offers a worthwhile alternative to banks now that they offer such low interest rates. Savers deposit a periodic or one-off amount and receive a guaranteed return at the end of a term of at least 10 years. The net growth totalled around 4,700 policyholders (2019: approx. 4,500).
Marketing
DELA has an active marketing approach which seeks an ideal balance between commercial goals (appropriate to our objective of becoming as large as possible so we can utilise our scale benefits) and restraint (suiting our brand and products).
At the start of the COVID-19 pandemic, DELA cancelled most of our campaigns. Many third-party campaigns included the theme of solidarity, which has been an essential theme within ours for many years.
A new policy application for web and mobile phone was introduced in Belgium in early 2020 and it now only takes ten minutes to apply for insurance. If a number of questions indicate the applicant is healthy, all documents are generated automatically and sent to the customer without obligation. If the applicant provides a digital signature via text message, itsme or eID, the insurance is immediately implemented and the customer receives their policy straight away.
The new digital platform DELAconnect was introduced to brokers, sales organisations and sub-agents in Belgium back in 2019. Over 5,800 users at some 2,500 brokerages, around 900 people at six sales organisations and 91 consultants from DELA Enterprises actively use the platform, which allows intermediators to made premium calculations, tenders and policy proposals for the DELA funeral insurance scheme. The next step will be to allow brokers to use DELAconnect to manage their own insurance portfolio.
In September 2020 DELA Germany introduced a new broker’s portal that allows brokers and insurance agents to find key information such as request status, files, cancellation risks, notifications, committee data and various download options. Managers in the DELA portal such as head brokers or agents can transfer access rights to their employees and share selected information with them.
Funerals and cremations
DELA owes its success to a combination of insurance and care. Our employees offer concrete help, and support our members and their relatives with advice and assistance.
Funerals
The share of free market funerals in the Dutch market was 5.1 percent in 2020 (2019: 5.3).
We had hoped to increase this share but were unsuccessful as DELA stopped its brand campaign and found it inappropriate to issue commercial publications promoting the brand at during a pandemic. In 2020, DELA established a new policy for serving the market for private funerals with specialised funeral providers (free market specialists). These specialists started in November and are focusing on specific regions in the Netherlands.
The mortality rate for the Netherlands in 2020 was 10 percent higher than expected with nearly 169,000 deaths (2019: 152,000). DELA arranged some 38,100 funerals (2019: approx. 33,600). DELA’s market share was 23 percent (2019: 22).
The funeral company in Belgium is mainly focused on the free market so growth should happen autonomously and via acquisitions. In addition, DELA Belgium aims to strengthen cross-pollination with policyholders, offering to also arrange funerals when insurance policies pay out.
Saying goodbye and sharing memories
Funerals and cremations. Numbers
| By country | 2020 | Difference | 2019 |
|---|---|---|---|
| Funerals | |||
| Netherlands | 38,144 | +4,499 | 33,645 |
| Belgium | 13,446 | +2,310 | 11,136 |
| Total | 51,590 | +6,809 | 44,781 |
| Cremations | |||
| Nederland | 26,296 | +2,159 | 24,137 |
| België | 9,306 | +919 | 8,387 |
| Totaal | 35,602 | +3,078 | 32,524 |
Cremations
In the Netherlands there were some 26,300 cremations, an increase of nine percent compared to 2019. In Belgium, the number of cremations was around 9,300, an increase of 11 percent. In total, there were approximately 35,600 cremations.
Takeovers
In 2020 DELA took over two funeral businesses in Belgium, Uitvaartzorg Ketelaars in Kapellen and Uitvaartzorg Jaeken in Peer.
Locations, new construction and renovations
Our funeral centres and crematoriums have in general a homely, warm and colourful interior. Although saying goodbye in a pleasant ambiance with friendly, involved employees doesn’t lessen the grief, it does help generate nice memories of a sad time and contribute to a dignified farewell.
DELA operates 54 funeral centres and 22 crematoriums in the Netherlands. The latter involves 21 self-owned crematoriums, and one that is a joint-venture (50% interest): the new La Grande Suisse in Maastricht.
Commemoration during the COVID pandemic
Bereaved who have lost someone close to them in these times should have the opportunity to commemorate their loss later. Commemoration and remembrance are important aspects of the grieving process. A survey DELA held among members in May 2020 showed that only a few people feel that such moments invoke unnecessary emotions and make things more difficult for the bereaved.
La Grande Suisse
When entering La Grande Suisse visitors first see a large corten steel Physalis lantern with a golden seed at its centre. This was made by local artist Désirée Tonnaer who was inspired by the physalis plant in which the full-grown lantern must perish to allow new life to emerge. It is a wondrous cycle in which the lantern protects the seed. All the art at La Grande Suisse illustrate themes such as reflection, consolation and sharing memories.
In 2020 DELA teamed up with Monuta to open La Grande Suisse in Maastricht. The crematorium is in an intimate and attractive location outside the city on an estate dating back to the first half of the 18th century. Funeral services can be held in La Grande Salle, which has a fixed theatre setup for 140 people. The smaller auditorium, La Petite Salle, has a capacity of 40 seats. The spaces are equipped with the very latest support equipment for video, sound, recording and livestreams. Another room called Le Salon has a different setup and has a homely character which is ideal for intimate goodbyes. Le Salon can also be combined with the catering facilities provided by La Grande Suisse. La Grande Suisse is owned by Monuta and DELA cooperative in equal partnership.
DELA is developing a crematorium in accordance with the latest sustainable insights at Hoendiep in Groningen. The crematorium will use an electric furnace instead of gas, with the entire building being constructed following a circular approach: all building materials will be reusable elsewhere in the future. The building will have a solid wooden structure and wooden roof construction.
DELA Belgium has 59 funeral centres in 117 locations, two crematoriums (plus a 30% participation in a third) and a repatriation centre, Mortuary Brussels Airport in Zaventem. The crematoriums are located in Bruges, Mons and Charleroi (joint participation).
Various renovations took place in 2020, including the addition of an extra reception room and garage for Uitvaartzorg Remans. We also completed renovations at Uitvaartzorg Timmermans and Centre Funéraire Charles Renard, and built an extra auditorium for the Crematorium of Mons and the Centre Funéraire Bottin, with accessible gardens.
Electric cremation furnace
Cremation furnaces in the Netherlands have traditionally been connected to the gas grid and consume an average of 60 m³ of gas per cremation. Switching to electric furnaces reduces CO2 emissions by around 113 kilograms per cremation. DELA is the first company in the Netherlands to use an electric furnace. Technical developments have made electricity more efficient and feasible to use for cremations.
DELA installed an electric furnace in Geleen in 2019, and this was used for the 1,000th time in 2020. The amount of CO2 saved is the equivalent of 5,000 trees per cremation. In 2020, DELA placed another electric furnace in La Grande Suisse in Maastricht. A third one will be placed in the Hoendiep crematorium in Groningen which is currently under construction.
> Watch video: https://youtu.be/w4HC8Qm8da8
Brussels Airport mortuary
DELA has its own repatriation centre near Zaventem Airport, called Mortuary Brussels Airport, where our employees help descendants repatriate to and from other countries. Thanks to our extensive network, DELA can ensure smooth repatriation with respect for religion, customs and rituals of the deceased and their families. DELA guarantees a personal, humane approach. The location has its own viewing room and auditorium for farewell ceremonies. In 2020, the centre realised 713 repatriations (2019: 756).
Aftercare
The hardest time for bereaved relatives often starts after the funeral. In addition to processing grief, they have to arrange numerous practical, financial, legal and administrative tasks. A helping hand is always welcome at this time and that’s where DELA comes in. Although we cannot lessen the grief, we can arrange matters properly and help people to get on with their lives. Offering practical help and tips based on individual situations, our aftercare service consultants offer support with issues such as:
- What do I need to do to properly arrange my inheritance?
- Can descendants refuse an inheritance when there are debts?
- Until when will the pension of the deceased be paid?
- Which subscriptions should be cancelled?
- Who can I talk to about processing my grief?
If required and desired, we can bring in specialists such as notaries, grief counsellors and tax consultants, and inform descendants of the related costs. Support by the care desk is free of charge for insured persons. In the Netherlands, the service is a standard part of all funerals that DELA arranges. Aftercare is also a standard part of the DELA funeral care insurance in Belgium and a standard part of all funerals arranged by DELA.
Member interests
In the Netherlands, policyholders and co-insured individuals are members of the cooperative and therefore represent the collective 'owners' of DELA. The cooperative therefore has a total of around 3.14 million members.
By and for members
Work on the legal structure for our policyholders in Belgium is still underway with the intention being for them to join the cooperative as well. Once the number of insured in Germany reaches a certain number – for now we are considering a cut-off point of 100,000 – we would like them to become members too. They already benefit from a form of profit distribution (depending on the product) in the same way as the Dutch and Belgian insured.
The general meeting represents our members and is the highest organ of our cooperative. It has the final say in the policy and appoints internal supervisors and Board members. The way in which our cooperative is managed and our members’ interests safeguarded is described in the Governance section in the 'Governance & risk management' chapter.
Cooperative members
Number
| 2020 | 2019 | 2018 | 2017 | 2016 | |
|---|---|---|---|---|---|
| Members | 3,143,893 | 3,095,165 | 3,060,582 | 3,023,997 | 2,948,069 |
General meeting in 2020
There were two general meetings in 2020, held in January and June.
The following items were discussed on 18 January:
- The proposed takeover of Yarden, including the requests submitted to external supervisors DNB and ACM and the project plan for integration;
- The proposed expansion of the general meeting with four divisions, under condition of the Yarden takeover. As the takeover did not yet go ahead this expansion did not yet come into effect;
- The business plan and budget for 2020;
- The adjustment of the premium measure;
- The capital policy;
- The remuneration of the Supervisory Board. The separation of the Audit & Risk Committee into an Audit Committee and Risk Committee entails a redistribution of funds. There will be no changes to the total remuneration.
The general meeting on 6 June was followed via livestream by members and attendees, with members having issued a proxy in advance. Due to the maximum group size of 40 persons, attendance in DOMUSDELA was limited and the social distancing rule applied. The following items were discussed during the meeting:
- Update on the COVID pandemic and its impact on DELA;
- Update on the process and events revolving around the proposed takeover of Yarden;
- The election of a member of the confidential committee. In accordance with Article 10 of the Rules of Procedure, four members were appointed. The members are appointed for a maximum period of four years and one resigns in accordance with the pre-set rotation schedule each year so that a new member joins each year. There were two candidates. After a vote, Mr G.C.A.M. van Bree was re-elected as a member;
- The 2019 annual report, including comparing the financial aspects to the budget and Supervisory Board report. The general meeting confirmed the financial statement and result appropriation, and discharged the members of the Executive Board for the realised policy and the Supervisory Board for its supervision;
- The remuneration report, which determined that the remuneration was accurate;
- The development of the average funeral costs;
- The premium adjustment of the DELA UitvaartPlan, including the determination thereof;
- The profit distribution of the DELA CoöperatiespaarPlan, including the determination thereof;
- The departure of Mr Jansen as Supervisory Board member.
Member consultation
To properly represent member interests, we conduct research and make choices with our members on matters such as products and operations. Consulting the members is an important aspect of this work with a cooperative panel organised and run by and for our members since 2010. This panel was converted into an online platform in 2015, allowing a larger group of members to contribute ideas. At the end of 2020, more than 2,300 members (2019: 2,100) were connected. In 2020, we asked the cooperative panel how they would like to commemorate people who die during the COVID-19 pandemic. We also asked for improvements on the letter about the new funeral insurance policy and how they felt about the digital services as part of the funeral insurance.
All results can be found via https://www.dela.nl/over-dela/over-cooperatie-dela/lid-van-cooperatie-dela/cooperatiepanel/terugkoppeling-van-onderzoeksresultaten.
#2020
Expansion of DELA Uitvaartzorgplan coverage
January - DELA Belgium
From 1 January the DELA Uitvaartzorgplan funeral insurance offers extra support. Bereaved can call on services such as psychological care, repatriation and the early return of family members.
COVID-19: the first death
February - DELA Netherlands
As far as is known, the first death caused by COVID-19 in the Netherlands and the first time DELA Cooperative is confronted with COVID.
DELA is chosen as one of the 20 best companies in Belgium
February - DELA Belgium
DELA chosen as one of the top 20 companies in Belgium by television network Kanaal Z, with the network making an impressive report on the organisation.
COVID-19: arranging funerals at Easter
April - DELA Netherlands
Funerals are held at Easter for the first time in the history of DELA Cooperative, with nearly 80 ceremonies on Easter Monday. During this period DELA arranges more than twice the normal number of funerals and crematorium opening hours are extended to ensure they can take place at the preferred locations whenever possible.
German DELA life insurance wins German Brand Award
June - DELA Germany
The DELA-Lebensversicherung life insurance policy is named winner of the German Brand Award 2020 for the second time. This annual award recognises companies for their successful brand management in Germany. It is presented by the German Design Council, one of the world’s leading competence centres for communication and knowledge exchange in the field of design, brands and innovation.
DELA Cooperative announces it will not be taking over Yarden
September - DELA Netherlands
DELA Cooperative stops its plan to take over Yarden Uitvaartorganisatie. The idea behind the takeover was that a strong collective could help a weaker collective create a single even stronger collective. A crucial aspect of this concept was that Yarden be able to recover financially by itself: when this turns out not to be the case DELA decides to wait no longer on uncertain developments and cancel its takeover plans.
German DELA 'active life' insurance named best life insurance by €uro Magazin
October - DELA Germany
Ascore Analyse and €uro Magazin assessed life insurance policies from 18 companies and the DELA aktiv Leben Risikolebensversicherung insurance comes out as winner. The test was based on 25 criteria and includes issues such as health questions, emergency aid and costs. DELA has by far the highest score in the test.
DELA Belgium wins twice in DECAVI insurance awards
October - DELA Belgium
For the fourth consecutive year, DELA is awarded the DECAVI prize for best funeral insurance in Belgium during a virtual award ceremony. In addition, the jury award DELA the prize for best digital initiative for its unique online policy application which can be completed entirely digitally (including medical acceptance) and signed via eID, itsme or text message code.
Opening of crematorium La Grande Suisse in Maastricht
November - DELA Netherlands
La Grande Suisse, the new crematorium and funeral centre in Maastricht, opens for business in November. An official opening ceremony for visitors is sadly not possible due to COVID restrictions but people can take an online tour of the monumental building. La Grande Suisse is owned by Monuta and DELA Cooperative.
Yarden wins court appeal and can implement 'en bloc' clause
December - DELA Netherlands / takeover Yarden
Yarden appealed against the decision of its policyholders in November and a month later the Court decided in Yarden’s favour. This decision confirms that Yarden can implement the so-called 'en-bloc' clause.
Consultations with Yarden resumed
2021 - DELA Netherlands / takeover Yarden
Yarden contacted DELA to resume consultations about the takeover.
Consumer Association refrains from further legal action against Yarden
2021 - DELA Netherlands / takeover Yarden
Continuing the procedure would jeopardise the future of Yarden and therefore the rights of all policyholders. It would be irresponsible to continue the proceedings as this would leave all Yarden clients empty-handed, something the Consumer Association is obviously keen to avoid. DELA now feels confident that Yarden will continue its recovery so the takeover has become an option once again.
Our finances
The name DELA stands for ‘Draagt Elkanders Lasten’, which means ‘Carry Each Other’s Burdens’. The cooperative has been there for its members, generation after generation, with an emphasis on providing respectful funerals which have a fixed cost and remain affordable. DELA’s sound financial situation and management are key preconditions for a sustainable financial foundation.
The solvency – the indicator determining DELA’s financial health – was at 270 percent at the end of 2020. This is a strong result, albeit slightly lower than in 2019. The reduction is mainly due to the lower interest rate at the end of 2020.
The operating result was € 39 million, an increase of € 8 million on 2019. This can mainly be attributed to the better result for the funeral company due to increased coverage of fixed costs, which is in turn a result of the higher number of funerals.
The investment result showed significant fluctuations. The outbreak of the COVID pandemic caused a major drop in share prices across the global financial markets. Recovery began by the end of 2020 and, on balance, the year’s losses were made up and we ended with a return of 1.44 percent.
The increase of the average funeral costs in the nature package in the Netherlands was limited to 2.0 percent.
The profit distribution paid in 2020 is € 43 million, nearly the same as the previous year. The profit distribution is expected to be lower in 2021 as the coverage dropped further in 2020. The long-lasting low interest rates have a considerable effect on the insurer’s coverage, which is turn related to the profit distribution percentage. This is our dilemma: although the financial position of the cooperative is excellent overall, offering a guarantee that we can aim for a strong profit distribution in the future too, the current low interest means we cannot provide members with the intended profit distribution in the short term.
While our activities have obviously been affected by the pandemic, DELA’s continuity is secure.
Premium income
After deduction of the reinsurance premium, DELA received € 516.8 million in premium income (2019: € 480.2 million), an 8 percent growth on the year (2019: 7 percent). Income in the Netherlands and Belgium increased by 6 percent, and trebled in Germany.
Premium income
€ x 1,000. After deduction of reinsurance premium
| 2020 | Difference | 2019 | |
|---|---|---|---|
| Netherlands | 377,563 | +22,772 | 354,791 |
| Belgium | 128,763 | +6,851 | 121,912 |
| Germany | 10,466 | +6,990 | 3,476 |
| Total | 516,792 | +36,613 | 480,179 |
Partly due to COVID, the focus on funerals and funeral insurance increased. In the Netherlands we faced less competition due to the financial problems at Yarden. After DELA’s introduction in Germany in 2018, the company has seen substantial growth since 2019. On balance, the premium income increased by approximately € 37 million.
Investment income
DELA has a robust business model. The diversified investment of insurance premiums makes a structural contribution to our cooperative and its members in the long term. The nature of the insurance policies – in most cases paid out in the event of death – leads to long-term obligations. As this extended horizon requires a relatively offensive investment strategy, investment results can fluctuate.
There were major fluctuations over 2020 as the outbreak of COVID-19 caused stock prices on the financial markets to fall. The recovery started at the end of 2020. On balance, DELA made up its losses and ended with a result of 1.4 percent – a profit of € 74.7 million (2019: 664.2 million). The fluctuations work to our benefit in some years, such as in 2019 when the investment income was exceptionally high with a return of 12.3 percent. Despite the pandemic in 2020 and the resulting recession in large parts of the world, the high closing prices from the investments in 2019 were eventually maintained in 2020. In the circumstances this is very good news.
The volatility of the value of our investments is a direct consequence of our strategic investment choices. These are aimed at achieving the solid long-term returns on which the premium is based as well as to offset any inflation in funeral costs. By accepting a calculated risk in our investment strategy, we expect to achieve better overall results over the years. A consequence of this policy is that there are sometimes significant fluctuations in the value of our investment portfolio. This is why the investment result cannot be compared over the years without taking into account issues such as variations in financial markets.
In 2020, DELA continued to shift its asset mix of investments toward so-called real assets, which include real estate, infrastructure and agriculture & forestry. Due to the low correlation with financial assets such as shares and bonds, these are a solid addition to any properly diversified investment portfolio.
DELA also decided to scale down its tail risk hedge in 2020. The hedge protects the invested capital and is activated when the stock portfolio drops by more than 20 percent in value. Conversely, the yield is reduced when the hedge is unnecessary due to the costs of maintaining the hedge. In fact, it serves as a type of insurance and we have decided that DELA, as an insurance company, can bear this risk itself in the long term.
Income from investments
€ x 1,000
| 2020 | Difference | 2019 | |
|---|---|---|---|
| Investment results | 74,659 | -589,526 | 664,185 |
DELA’s insurance policies mainly pay out upon death and are of a long-term nature. This means we can afford to invest a large part in stocks and real assets which, in principle, should lead to higher results in the long term.
Operational result
The operational result rose by 26 percent to € 38.6 million (2019: 30.5 million).
Operational result
€ x 1,000. According to the operational result account.
| 2020 | Difference | 2019 | |
|---|---|---|---|
| Insurer | 50,030 | 52,299 | |
| Funeral company | 1,474 | -7,867 | |
| Cooperative | -12,937 | -13,894 | |
| Operational result | 38,567 | 26% | 30,538 |
The insurer’s result was € 50.0 million, which is € 2.3 million, or 4 percent less than in 2019.
The result of the funeral business increased by approximately € 9.3 million to some € 1.5 million in the plus due to the rise in the fixed cost coverage caused by the higher number of funerals. The goal for the funeral company to achieve positive results was therefore realised unexpectedly quickly, despite a reduction of approx. € 5.0 million in catering turnover due to the lockdown and the additional expense of buying PPE. The funeral company aims to increase its market share among non-members (in the free market) with the goal of achieving cost reductions via increases in scale.
Digitisation as a basis for personal service
Digitisation affects the entire organisation within DELA. The line organisation and IT work closely together to build a strong foundation for the personal service provision around which everything revolves. This considerable shift in digitisation requires DELA to invest in systems and processes as well as in our people. To increase our room for manoeuvre it is important to reduce our basic costs, set priorities and make clear choices. This will also make space for extra investments in digitisation in the coming years, including robotisation and artificial intelligence.
IT change calendar
Main applications
| Naam | Beschrijving |
|---|---|
| Dolphin | This programme laid the foundation for the transition to a future-proof insurance landscape. It is DELA’s ambition to be the most customer-oriented insurer, with digital being the basis and a personal approach the attraction. Dolphin was unsuccessful in 2020 and, based on a second opinion, was restructured and reduced in complexity. The programme was successfully restarted after these improvements were implemented. |
| Panda | Panda’s goal is to ensure continuity, make the imbursement & disbursement and debtor/creditor processes more efficient, and improve the availability of the latest financial information. The idea is that, after a successful implementation, Panda will replace existing financial systems and eventually lead to cost savings. |
| Elephant | The Elephant programme applies a single funeral process in which everyone has the opportunity to confirm their wishes, arrange (part of) their funeral themselves and be remembered by loved ones in a way that suits the member/policyholder. Digitisation, platformisation, new partnerships and changing customer demands have a significant impact on the playing field. |
| Booking | This development of the booking tool for crematoriums was started several years ago and is aimed at giving customers greater control and insight into the status of the booking. |
> Read the interview: Increasing our digital mastery (in Dutch)
Average funeral costs
DELA closely monitors average funeral costs in the Netherlands on an annual basis. Our policy is focused on our members, paying out insured claims and compensating for the inflation of funeral costs as far as possible. The average funeral cost was € 4,383 (2019: 4,298) a rise of € 85 or 2.0 percent(2019: € 110 or 2.6 percent).
Average funeral costs
in €. For a pre-arranged set package in the Netherlands, per adult
| 2020 | Difference | 2019 | |
|---|---|---|---|
| Average funeral costs | 4,383 | 2.0% | 4,298 |
Coverage
The coverage represents the market value of the investments in percentages of the market value of the guaranteed liabilities and depends on factors such as interest, mortality and cost developments. The average coverage in a year (partly) determines the profit distribution scheme for the following year.
In January 2020, the general meeting changed the coverage as part of the profit distribution retroactively from 1 January 2019. We now apply a single coverage for all profitable products in the Netherlands, Belgium and Germany. In addition, investment costs, insofar as they are higher than those of a passive investment as defined by us, are no longer included in the coverage.
The coverage was 151 percent at the start of the year under review and 116 percent by the end. The overview below explains this reduction, with the main factor being the reduced interest. In 2020, the 20-year interest was reduced from 0.61 percent in January to 0.00 in December, which had a dampening effect on the coverage of 31 percentage points. The investment results also led to a reduction over the year but the stock market recovery neutralised the investment impact. An update of the insurance assumptions resulted in a 9 percentage point drop, especially as a result of the adjustment of the mortality table of the Koninklijk Actuarieel Genootschap. Other developments gave a 5 percentage point increase.
Coverage
Percentage. Dampening and enhancing effect in percentage points
| Start of the year | Dampening effect | Enhancing effect |
End of the year | |
|---|---|---|---|---|
| Start of the year | 151% | |||
| Decreased interest | -31% | |||
| Adjusted insurance-technical assumptions | -9% | |||
| -40% | ||||
| Investment result | 0% | |||
| Other factors | 5% | |||
| 5% | ||||
| End of the year | 116% |
The average coverage over 2020 was 122 percent (2019: 156 percent), a figure which forms the basis for the profit distribution in the following year.
Profit distribution
DELA aims to ensure members a stable pay-out for funerals. Funeral costs rise over time due to inflation. Premiums are also increasing due both to inflation as well as back-service costs. When funeral costs increase during the term of the funeral insurance, the amount paid in over the underlying years is based on an insurance value that was too low. This difference must be made up for in the future, a correction called back-service. In principle, therefore, an increase in funeral costs leads to a higher percentage increase in the premium.
We limit premium increases for our members as much as possible by means of profit distribution. The amount being shared depends on inflation: the higher the inflation, the higher the back-service and the greater profit we aim to share in principle. Because DELA must always remain financially solid for its members, there are certain limitations to the extent to which profit distribution can be used. One of these limitations is the average coverage over the past 12 months. If the average coverage is 210 percent or higher, the profit will be distributed. A coverage of between 120 percent and 210 percent leads to a partial distribution of profit. Under 120 percent no profit is distributed. If the 20-year interest drops below 1 percent and the coverage is lower than 120 percent, a premium measure (additional premium increase) will be applied.
What is best for the members is determined annually based on scenarios: in the long term the goal is to ensure the cooperative remains financially solid and in the short term the aim is to limit an increase in premiums. Member interests always come first – the issue is whether to address these in the short or long term.
A profit distribution of € 43 million was proposed in 2020, virtually the same level as in 2019 (€ 42 million).
The profit distribution in 2021 will be lower. The average coverage over 2020 of 122% is just above the standard of 120% so there is no need for a premium measure. The profit distribution over 2021 will be determined in the general meeting (see also Our future).
Distribution of profit
€ x 1,000
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Appropriated | 42,994 | 42,323 | 42,321 |
The choice between a larger or smaller premium increase is a choice between member interests in the short and long term.
Solvency ratio
DELA determines its solvency in accordance with the Solvency II capital regime, hence the name Solvency-II ratio. This involves a European formula in which the risks included in the balance of the insurer are taken into account in determining the solvency. The Solvency-II regulation demands sufficient solvency as a precondition for profit distribution. DELA aims for an optimal balance between its investment policy, profit distribution and solvency ratio.
The solvency ratio dropped from 296 percent to 270 percent at the end of the year.
The adjustment of the premium measure (as indicated in this chapter under Profit distribution) created an increase in the solvency ratio of 68 percentage points. Due to the development of the economic parameters, and especially the interest reduction, there was a drop of 53 percentage points, while an improvement in the economic model reduced the ratio by 23 percentage points. The phasing out of the tail risk hedge resulted in an 18 percentage point drop. Other developments had, on balance, a neutral effect on the solvency ratio.
The solvency ratio takes into account the market value of our investments and obligations to policyholders: in insurance terms, the technical provisions. Our obligations should be discounted using the actual interest. Our investments had an average result of 4.5% over the past decade. For the coming years, we expect an average result of 3.9%. This should not be calculated into our obligations, however; the current interest will remain the basis. At the time Solvency-II was introduced in 2016 the interest was approximately 1.5%; by the end of 2020 it was at a historic low of 0.00 percent. DELA is therefore experiencing a major dampening effect of the interest on the solvency ratio.
Solvency ratio
Percentage. In accordance with Solvency II. Dampening and enhancing effect in percentage points
| Start of the year | Dampening effect | Enhancing effect |
End of the year | |
|---|---|---|---|---|
| Start of year | 296% | |||
| Change in economic parameters (mainly interest) | -53% | |||
| Change to economic model | -23% | |||
| Scale-down of tail risk hedge | -18% | |||
| -94% | ||||
| Change to premium measure | 68% | |||
| Ultimo | 270% |
In conclusion: financial position
The results indicated in this segment underline the fact that DELA has a unique and very robust business model. The choice between a higher or lower premium increase is always made in the interest of our members and customers, and is a consequence of realising the policy determined by member representatives in the general meeting. The choice of premium increase is one between long- and short-term member interests. DELA members share the burdens so they can receive extra benefits that more than make up for these burdens in the long term. And therein lies the strength of our cooperative.
> Read the interview: Financially stable in 2020, despite COVID (in Dutch)
#2020
Assekurata confirms DELA's customer satisfaction and financial power
January - DELA Germany
Recent research by analysis and consultancy firm Assekurata Solutions shows that 90 percent of all customers would recommend DELA life insurance to others. As in 2019, DELA performs better than the benchmark for life insurance, proving that DELA customers are very satisfied. DELA again received an A-rating, with stable prospects for credit rating and financial power.
COVID: no catering for funerals
March - DELA Netherlands
In mid-March it is announced that all hospitality venues in the Netherlands will remain closed indefinitely. This means catering is no longer available at funerals before and after the service, including coffee or tea. The losses for DELA amount to € 150,000 a week.
COVID: DELA meeting with shop owners about due rent
May - DELA Netherlands
The COVID crisis has led to a serious decline in revenue for many shop owners. To compensate these businesses DELA embraces the support scheme for the retail sector and postpones part of the rent.
Our people
The COVID-19 pandemic made 2020 an extremely busy and intense year for our people. We were faced with numerous restrictive measures for our functioning and wellbeing, both at work and in private. To safeguard the quality of our services, DELA had to scale up in various regions and many employees had to work in the evenings, weekends and holidays. The peak is not yet over. Colleagues have been and continue to be confronted with quarantine measures and other co-workers getting ill, placing significant pressure on the organisation’s capacity. In other words, we have more work to do with fewer people and that puts extra pressure on our remaining staff.
At the time of writing in April 2021 we are allowed to welcome 100 people to a funeral, while the catering facilities at crematoriums and funeral centres have reopened. We recognise that it is difficult for people to maintain social distancing in a consistent way, especially when the aftermath of a funeral is like a reunion of sorts. This is both understandable – people have had far fewer opportunities to see each other throughout the past year – but also undesirable. While our colleagues do what they can, they also have to keep their distance to minimise their own health risks and those of other bereaved relatives. This sometimes generates tension in situations that are already emotionally charged for the bereaved.
We are leaving a difficult period behind us, but together we will get through. The solidarity among staff has been amazing. While our members are the heart of the cooperative, the fact that our people are the driving force has been very much underlined in 2020. More than 2,000 employees working in three countries help us realise our mission every day in a committed, honest and business-like manner.
We see this approach reflected in the results of the annual Great Place to Work (GPtW) survey. DELA came first in the large company category in the Netherlands, as was the case in 2018 and 2019. DELA Belgium rose to fourth place in the large company category there.
Everyone has a role to play at DELA and all colleagues are supported from day one. Employee involvement is part and parcel of our culture because DELA is who we are together.
Key workers
People working in the Dutch funeral business are now considered key workers. This may seem obvious but wasn’t the case at the start of the pandemic. The clarity only came in the spring of 2020, after meetings of the steering group with the National Operational Coordination Centre (LOCC). Thankfully this soon led to all people working in funeral services, funeral care and on the care desk to be considered as key workers. This also allowed them to (continue to) make use of day care services for their children.
This latter point does not unfortunately apply in Belgium. On the plus side, the Government Gazette of October 2020 did include funeral companies and insurers on the key worker list, which meant that the facilities could stay open.
Results of Great Place to Work survey
To gauge our people’s opinions and see where we stand in relation to similarly sized companies, DELA participates in the Great Place to Work (GPtW) survey every year. GPtW focuses on trust, pride and camaraderie as key elements of being a good employer. The score for our operations in both the Netherlands and Belgium was mostly at the same level in 2020 as the previous year. We again had a trust index of 88 points in the Netherlands and in Belgium the score was 87 points. There has been a significant improvement over recent years, and in the year under review, the high levels were preserved. No GPtW survey has been taken in Germany to date.
Employee satisfaction
GPtW score (Great Place to Work)
| 2020 | 2019 | 2018 | 2017 | 2016 | |
|---|---|---|---|---|---|
| Netherlands (category >250 employees) | 88 | 88 | 89 | 84 | 81 |
| Belgium (category >500 employees) | 87 | 87 | 87 | 83 | 79 |
Best employer
DELA Netherlands was again awarded first prize and can call itself the best employer in the Netherlands in 2020. The fact that this result has been attained three years in a row is exceptional and reflects how much staff value DELA as an employer. It is a performance that has been achieved together. We firmly believe that happy people at work translates into better services. This conviction is by no means new but it has again been reconfirmed.
DELA Belgium also did very well and was awarded fourth place (2019: sixth) among Best Workplaces in 2020. We are very proud of this recognition, which is a huge sign of appreciation and confirms that our colleagues feel heard. We work hard to achieve this together every day.
The ranking of Best Workplaces consists of two components: the annual employee survey (two thirds) and feedback from the culture audit (one third).
> Read the interview: Best place to work three years in a row! (in Dutch)
Health
One of DELA’s goals is to help every employee stay physically and mentally healthy and capable of quality work, now and in the future. This attention to health is bearing fruit in terms of reducing absence due to illness and has allowed us to maintain our good health results in an extremely challenging year. Various programmes, mainly focused on preventing the negative effects of the COVID situation, are being implemented and developed to prevent absence due to illness and promote health.
Absenteeism is relatively high among staff in the funeral sector, not least because of the challenging nature of the work. Our employees are confronted with a lot of grief every day and this can be emotionally draining. In addition, working hours are irregular and a certain degree of flexibility is required, risking physical fatigue. With this in mind we developed an attendance and reintegration policy, a tool to help prevent employee absenteeism as much as possible. It is also a guideline for our managers, whom we encourage to keep in touch with employees that stay at home.
DELA has applied the ‘take control’ model to absence through illness since 2019 in the conviction that, while everyone can become ill, being absent is a choice that should always be made in consultation. The essence of a behavioural approach to the issue is that managers and employees discuss absenteeism and what option is most suitable. This approach appeals to employees’ own responsibility, increasing their enjoyment in their work.
In 2020 we held a Health & Safety survey among managers of DELA Netherlands about the take control’ model. Of the approximately 75% who responded, almost all indicated that the role of case manager belongs to the managerial position. While a significant majority said they had sufficient tools and skills to deal with absenteeism, the figures were lower when it came to prevention. While the conclusions of the survey are that the model is considered positive, there is a need for more support from Health & Safety or the company doctor in cases of long-term or complex absence. DELA aims to manage absenteeism in a more data-driven way in the future, provide more opportunities to learn, increase the focus on prevention and improve the software tool used.
Absence due to illness
%. Absence up to 2 years. Belgium: absence up to 1 year.
| 2020 | Difference | 2019 | |
|---|---|---|---|
| Netherlands | 5.2% | -0,9% | 6.1% |
| Belgium | 4.3% | -0,2% | 4.5% |
| Germany | 3.8% | 0,5% | 3.3% |
Over 2020, we see a clear fall in absenteeism within the funeral business and the client contact centre, leading to improvements in the figures in both the Netherlands and Belgium. In the Netherlands, the result is 5.2 percent (2019: 6.1), while in Belgium it was 4.3 percent (2019: 4.5). There was a rise in absenteeism in Germany among a relatively small team of 23 employees to 3.8 percent (2019: 3.3) which is still a better result than in the other two countries. Although DELA does not publish total figures for absenteeism due to the difference in how this is defined in each country, we can conclude that there was an improvement, despite the COVID pandemic.
COVID: impact on funeral staff
Remembrance in times of COVID, with only a few people able to attend funerals and no physical comfort or contact allowed – the situation was difficult. DELA Belgium explored the impact of this on funeral employees together with the Mental Health and Wellbeing group of Vrije Universiteit Brussel. The research showed that employees felt a heavy load during the crisis and identified a clear risk of burnout, despite the fact that employees still got a great deal of fulfilment from their work.
Uncertain times bring tension and employees have to be constantly attentive and alert. Some colleagues have been affected by what they’ve seen and experienced. Recognising the importance of talking about this, managers facilitated opportunities within their teams. Various other tools were used to address the issue, including a 24/7 helpline, team sessions to share experiences (online and occasionally on site), individual coaching, working on mental and physical resilience in small groups, dealing with aggression, happiness workshops and mindfulness, to name just a few. Focused on the role of both managers and employees, all the tools led to positive experiences. We also shared frontline stories from colleagues and tips for working at home via DELA Vitaal. The latter mainly involved exercise. In the same way that we believe satisfied employees are the foundation for customer satisfaction, we are convinced that the growth of our staff is the main driver behind the growth of our organisation. These challenging times also had a mildly positive effect in offering new experiences, a fresh dimension in terms of cooperation and an opportunity to grow in a new field.
Now that many of the staff work from home, a good workplace and physical comfort is of the essence. This is often easier in the office where the required tools are readily available. DELA Netherlands provided an e-learning programme to make employees aware mad share information. Despite the unparalleled amount of work people faced, nearly 100 colleagues found time to access the e-learning programme.
Job categories
DELA Netherlands is working to simplify its job categorisation with two goals in mind. Job profiles have not always been properly aligned in the elaborate categorisation system so the project is creating a more controllable and manageable way that supports the influx and flow-through of staff. DELA also wants the categorisation system to conform with the market. The new system works with job families and the more department-specific tasks and responsibilities are no longer described. If the job level is lower, employees will maintain the perspective of their current position under the new system with no negative consequences on the working conditions for the current job titles.
Preventing occupational accidents
Thirteen accidents were reported to Health & Safety in the Netherlands in 2020 (2019: 16), divided into two categories: occupational and third-party. Occupational accidents occur at the work place, while third-party cases are caused by others (often in traffic). Throughout 2020, there were 11 occupational accidents (2019: 14) and 2 third-party cases (2019: 2). The most prevalent in 2020 was the stabbing incident (4x). In the previous year it was slipping, for which measures were taken such as instructing staff to immediately mop up any spills. There were no more incidents in this category in 2020.
In Belgium, an occupational accident is deemed to involve an event that leads to at least one day of absence. An incident indicates that something has occurred from which no absenteeism results. The accidents and incidents are monitored closely. In 2020 there were 6 occupational accidents (2019: 9) and 9 incidents (2019: 11). Six incidents were related to a fall. In addition, there were three car accidents and three stabbing incidents.
Diversity
DELA finds it crucial that our employees reflect the full diversity of the society in which we operate. There is a relatively high proportion of women working at DELA – some 64% of all DELA Group employees are female. In leadership positions, the 30% minimum rule for women and men is respected everywhere except the Executive Board, as there were hardly any changes in 2020. The diversity goals will be taken into account when future changes are made. We also consider it self-evident that DELA as an employer promotes other types of diversity, including hiring employees who have trouble finding suitable work.
The policy we apply is to exclude no one. Everyone is welcome at DELA, regardless of their rank or status. Most job openings are posted via the websites www.werkenbij.dela.nl and www.delajobs.be, with partners sometimes being employed for the acquisition of specialist functions. In all cases, our core values take priority: whether you fit in with the company is more important than whether you are able to do something well – because we can teach you how to do something but not who to be. DELA Netherlands had almost as many applicants in 2020 as in 2019, namely some 2,600. DELA Belgium received interest from around 1,850 candidates compared to 1,180 in 2019.
Employees and diversity
Number of employees
| 2020 | 2019 | |||||
|---|---|---|---|---|---|---|
| Male | Female | Total | Male | Female | Total | |
| Netherlands | ||||||
| Executive Board* | 3 | - | 3 | 3 | - | 3 |
| Senior management | 3 | 2 | 5 | 3 | 1 | 4 |
| Upper management | 22 | 15 | 37 | 18 | 16 | 34 |
| Middle management | 27 | 39 | 66 | 29 | 40 | 69 |
| Other employees | 483 | 1,034 | 1,516 | 457 | 1,006 | 1,463 |
| Total | 538 | 1,089 | 1,627 | 510 | 1,063 | 1,573 |
| Belgium | ||||||
| Senior management | 1 | 1 | 2 | 5 | 2 | 7 |
| Upper management | 5 | 4 | 9 | 7 | 5 | 12 |
| Middle management | 10 | 19 | 29 | 3 | 14 | 17 |
| Other employees | 177 | 224 | 401 | 172 | 218 | 390 |
| Total | 193 | 248 | 441 | 187 | 239 | 426 |
| Germany** | ||||||
| Middle management | 1 | - | 1 | - | - | - |
| Other employees | 10 | 12 | 22 | 8 | 11 | 19 |
| Total | 11 | 12 | 23 | 8 | 11 | 19 |
| DELA Group | ||||||
| Executive Board | 3 | - | 3 | 3 | - | 3 |
| Senior management | 4 | 3 | 7 | 8 | 3 | 11 |
| Upper management | 27 | 19 | 46 | 28 | 22 | 50 |
| Middle management | 38 | 58 | 96 | 32 | 54 | 86 |
| Other employees | 670 | 1,270 | 1,939 | 637 | 1,235 | 1,872 |
| Total | 742 | 1,349 | 2,091 | 705 | 1,313 | 2,018 |
Balanced Labour Market Act
At the start of 2020 the Netherlands implemented the Balanced Labour Market Act (Wab) which contains a number of measures aimed at reducing the difference between permanent and flexible employment. The bill makes it more attractive for employers to offer employees permanent contracts, while flexible employment will continue to be available where necessary. The concept behind this act suits DELA. We like to connect people and give employees our trust from the moment they start working with us – a permanent contract is in line with this notion. At the same time, our work also demands a degree of flexibility – for example in IT, where we currently have several major projects ongoing. The funeral company also requires flexible employees during peak periods.
DELA Netherlands allows its employees to do (employee) volunteer work for 8 hours per year. This means that they can perform volunteer work during their working hours in proportion to the contract hours for a fulltime job.
Works council
DELA Netherlands and DELA Belgium each have their own works council and their reports on 2020 can be found below.
Works council members Netherlands
End of year
| Name | Function |
|---|---|
| Norman van der Loop | Chair |
| Judith van Gerwen | Vice chair |
| Peter Engelen | Member of daily management |
| René Jansen | Member of daily management |
| Roger Mutsaers | Member of daily management |
| Sanna Arnold | Works council member |
| Paul Beaumont | Works council member |
| Roger Dautzenberg | Works council member |
| Mohamed El-Idrissi | Works council member |
| Etienne Habets | Works council member |
| Fred Koekkoek | Works council member |
| Chantal van Kruijsdijk | Works council member |
| Vincent van Leeuwen | Works council member |
| Danny Noten | Works council member |
| Maarten Schepen | Works council member |
| Melanie Willems | Official secretary |
DELA Netherlands
In 2020, the works council provided advice on the following subjects:
- To implement, without changes, the proposal that regional managers no longer answer to the Funeral Care director, expanding the Management Team with one member and returning to four clusters.
- To implement, without changes, the proposal for DELA to stop giving direct advice as a cooperative.
- To implement, without changes, the proposal to establish a test team with longer opening hours that fully focuses on digital customer contact via social media (webcare) and on complaints about DELA via online sources.
- To implement, without changes, the proposal to add all DELA business analysts and the ‘Business Analysis’ line to the ‘Richten’ department of IT.
- To implement, without changes, the proposal to terminate the cooperation with Myosotis and take care of funerals in this region (Amsterdam, Almere, Het Gooi) ourselves as of 1 June 2021.
- To implement, without changes, the proposal to organise in a product-oriented way from the functionally established Tribe IT team, after assuring that the preferred tole of the employee will be taken into account as much as possible and giving them time to get used to the situation.
The works council gave approval for:
- The proposal to allow Customer Care Centre employees to answer emails and chats to this department on Saturdays and Sundays on a voluntary basis. The works council recommended integrating an extra planning check to prevent these employees from performing activities for DELA more than 10 days in a row. It also pointed out the risk of social pressure within teams to work at weekends. Management indicated they would do whatever necessary to prevent this social pressure.
- The proposal to appoint Sanne Vervoort as a prevention employee at DELA;
- The proposal to align DELA’s wage scales to the policy scales seen in the general market.
- The proposal to optimise the DELA job categorisation system by implementing job families.
The works council also submitted an initiative proposal regarding the lease scheme. The initiative to align the maximum CO2 emissions for each lease category to 110 grams per kilometre was adopted by the Board. The works council submitted the initiative in the belief that the job level should not decide how much staff can limit their environmental impact (the lease categories are based on job levels). The alignment of CO2 emissions to 110 grams per kilometre in every lease category also allows DELA to obtain the GreenLeave standard and gives DELA staff in the lowest lease category more options when selecting an (electric) car.
DELA Belgium
In 2020, the works council gave approval for:
- Exemption of publication of a sub-consolidation over 2019 at the level of the Belgian DELA Holding group and Belgian companies (as reporting takes place at the DELA Group level).
- The proposal for communication about group insurance related to the premium composition.
- The composition of the polling station team.
- Time-saving insurance in the framework of the collective labour agreement, including option to transfer maximum of 10 days paid leave in 2020 and 10 days in 2021 to time saving.
Other topics discussed by the works council include the latest COVID developments, key figures, quarterly results, and personnel developments (including the number of staff who joined/left, suspensions, absenteeism and outsourcing).
Works council members Belgium
End of year
| Name | Function |
|---|---|
| Sandra Schellekens | On behalf of employer |
| Ludo Verstraete | On behalf of employer |
| Bruno Moors | Replacement member, on behalf of employer |
| Kristof de Buck | On behalf of ACV |
| Ronny Bulcke | On behalf of ACV |
| Judith Cornelissens | On behalf of ACV |
| Patrick Neys | On behalf of ACV |
| Martine Verhoeven | On behalf of ACV |
| Malina Bucataru | On behalf of ACLVB |
| Shana De Laet | On behalf of ACLVB |
#2020
COVID: arrangements with the bereaved only online or by phone
March - DELA Netherlands and Belgium
The pandemic means home visits are no longer allowed and arrangements can no longer be made at people’s homes or in funeral centres. Discussions move online via Microsoft Teams or by phone. DELA does its utmost to maintain its high level of services and ensure expectations are met but there’s no way to avoid having to work in different ways than normal. We’re also faced with limits on the number of visitors per funeral, catering facilities (including coffee tables) are unavailable and, in Wallonia, services may only take place outside.
COVID: impact on funeral staff
October - DELA Belgium
Remembrance in times of COVID, with only a few people able to attend funerals and no physical comfort or contact allowed – the situation was difficult. DELA Belgium explored the impact of this on funeral employees together with the Mental Health and Wellbeing group of Vrije Universiteit Brussel. The research showed that employees felt a heavy load during the crisis and identified a clear risk of burnout, despite the fact that employees still got a great deal of fulfilment from their work.
Our environment
As a cooperative we are there to support and help each other. Our services connect the generationsand the cooperative itself constantly welcomes new generations. This is why we strive to work towards a better world for current and future generations alike.
This is why DELA Netherlands extended its CSR policy in 2020. The initial two goals (reduce CO2 footprint and use less paper) became four, namely: organising sustainable funerals, zero CO2 emissions, increasing use of sustainable materials and promoting inclusivity. Good progress was made in various fields to achieve these goals in the year under review.
We have also further tightened our criteria for sustainable investment. Following international and national guidelines, we work with an exclusion list, use our votes at shareholders' meetings to encourage companies to make sustainable decisions, and invest a little more in green bonds.
DELA also aims to play a wider role in society and has two charities for that purpose in the Netherlands and Belgium under the name DELA Fund.
All the above is based on our convictions, sense of solidarity and collective strength. At the same time, we naturally hope that society appreciates these efforts and that our actions contribute to DELA’s good name. We are proud of our robust and strong reputation andour activities are partly aimed at further maintaining and strengthening this. Despite the fact that our operations were intensified due to the COVID pandemic, we succeeded in further enhancing our reputation during 2020.
CSR policy
A new CSR policy was developed for DELA Netherlands in 2020. Below is an overview of its four goals and the achieved results:
Specialist in sustainable funerals
DELA Cooperative aims to be the knowledge specialist and market leader in the field of sustainable funerals by 2030. In the year under review, we developed DELA Duurzame Uitvaart; a package of three accessible choices with a relatively high impact, including:
- A casket with GreenLeave certification;
- Removing the need for a hearse by having the funeral take place at a single location or using one that meets specific sustainability requirements;
- Digital death notices or announcements printed on sustainable paper.
Reduce CO2 emissions to zero by 2030
DELA had previously commissioned the development of an electric cremation furnace, the first of which was is located in Geleen (NL). Another was placed and taken into use in Maastricht in 2020 and the new crematorium in Groningen will also have one, as will the renovated crematorium in Bilthoven. Although the gas normally consumed has been made sustainable and is no longer included in our CO2 footprint, we aim to switch to energy that is sustainable from the source wherever possible.
We are also trying to reduce our CO2 footprint in our investment portfolio. We realised a 50% reduction in emissions by rearranging the portfolio for North America and Asia-Pacific, for example.
We use sustainably produced materials. Waste is given an eco-friendly destination wherever possible
Materials are finite so we strive to be smart about our use of raw materials and minimise overall material use. Three aspects are monitored for each product and/or service:
- the amount of natural resources required to make it;
- the social conditions under which it is made, processed and transported;
- the CO2 emissions produced in making it.
Little by little, we are ensuring that our materials cause less damage, and we may even have a positive impact. Various successes in this regard include replacing our basic casket made from plywood with one made from sustainable wood in 2019. De Spar massief – as the casket is known – was used over 18,200 times in 2020. DELA also offers various other sustainable alternatives such as a charger board or a cast made of willow or Dutch wood. In 2020, we also found a social workshop that was willing to make casket crosses from waste wood. Another goal is to develop new uniforms that meet strict sustainability requirements – we are currently taking this into account while selecting a supplier. We are also meeting with partners who can increase the sustainability of our catering range.
DELA strives for a society in which everyone matters and can participate
We find it important that people from various backgrounds, levelsand ages feel welcome in our organisation and have the opportunity to contribute their own talents. We ask that our suppliers and partners apply the same approach. In addition, DELA as an organisation isa part of society and organises social activities via the DELA Fund and the different regions.
> Read the interview: Consumer protection in the funeral sector (in Dutch)
Sustainable purchasing
DELA’s purchasing department in the Netherlands has started a range of projects to contribute to the cooperative’s sustainability objectives. Issues related to people, planet and profit have been explicitly stated in the new procurement policy. DELA imposes sustainability requirements on our suppliers and the products and services they provide. We are also working with suppliers in a range of areas to realise new sustainable products.
Solar & wind power and green gas
Our Dutch crematoria, funeral homes and head office are powered by Dutch solar and wind energy, which we currently consider the best option for green electricity. We have also installed solar panels on several of our buildings. Gas consumption is compensated for at the highest possible level: the WNF Gold Standard. All these measures represent a big step towards a climate-neutral DELA.
New model for CO2 calculation
In 2020, DELA implemented a new model for calculating its CO2 footprint which is in line with the Greenhouse Gas (GHG) protocol. The new calculation method takes a top-down approach and therefore gives a more comprehensive, integrated and realistic insight.
The model was used to calculated DELA Netherlands results for 2020 and 2019. The emissions by category are shown in the table below, which shows that funeral transport is our largest contributor with 90 percent involving transporting visitors to and from funerals. The emissions of the funeral transport (approximately 10.1 kilotonnes in CO2 emissions) was significantly reduced compared to 2019 (23.3 kilotonnes). This reduction is expected to be temporary as it is directly related to restrictions resulting from the COVID pandemic.
The second largest source of CO2 emissions involves our products and services, such as the funeral care products, caskets, headstones and catering. The achieved reduction to 7.5 kilotonnes in CO2 emissions in 2020 (2019: 10.2 kilotonnes) is also related to the COVID pandemic.
The cremation furnace, crematoriums and funeral centres do not generate CO2 emissions as DELA consumes green electricity and gas.
In accordance with the protocol, investments are also part of DELA’s CO2 footprint. This category is being monitored but has not been included in the table below as they are less within DELA’s sphere of influence. Nonetheless, the aspect is included in DELA’s corporate social investment policy. A first indication of the CO2 footprint of our investments is 626 kilotonnes in 2020. In 2021 we will refine the model to give a more accurate determination.
CO2 emissions by category
In tonnes. Results of DELA Netherlands. Excluding investments.
| 2020 | Difference | 2019 | |
|---|---|---|---|
| Cremation furnace | - | - | - |
| Crematoriums | - | - | - |
| Offices | 92 | -57% | 215 |
| Other | 152 | 245% | 44 |
| Products and services | 7,534 | -26% | 10,222 |
| Funeral centres | - | - | - |
| Funeral transport | 10,103 | -57% | 23,286 |
| Business travel | 1,185 | -31% | 1,726 |
| Total | 19,066 | -46% | 35,493 |
CO2 emissions by scope
In tonnes. Results of DELA Netherlands. Excluding investments.
| 2020 | Difference | 2019 | |
|---|---|---|---|
| Scope 1 | 338 | +14 | 324 |
| Scope 2 | - | - | - |
| Scope 3 | 18,728 | -16,441 | 35,169 |
| Total | 19,066 | -16,427 | 35,493 |
Although DELA arranged more funerals in the Netherlands in 2020 (38,144 in 2020 vs. 33,645 in 2019) the total footprint of our Dutch activities was less. In addition to the CO2 saving measures we took such as the further electrification of our fleet, the reduction was mainly caused by the COVID-related restrictions. The CO2 emissions per funeral declined from 0.5 tonnes (2019: 1.05). Emissions related to investments were not included when determining the CO2 emissions per funeral.
Sustainable investment
An important component of our business model is the diversified long-term investment of insurance premiums. This goal was redefined in 2020 to: “DELA increases the sustainability of its investment portfolio in line with the European climate agreement. DELA reduces negative impacts and enhances the positive impact of its investment portfolio on the world.” With this in mind we are placing a considerable focus on corporate social responsibility (CSR). Our CSR policy contains all the guidelines and frameworks with which DELA aims to comply as a responsible investor and is available on our website. The underlying ambition is robust and will be rolled out over the entire portfolio in order to realise our goals. DELA has set itself the goal of being among VBDO’s top 10 sustainable insurers benchmark. The benchmark was not performed in 2020; in 2019 DELA came sixth.
What efforts does DELA make in the field of sustainable investments?
- Integrating climate scenarios in the periodical ALM studies to gain insight into their impact on the long-term development of DELA’s balance;
- Aim for 50% lower CO2 intensity and 10% higher ESG scores in passive share portfolios;
- Aim for energy efficiency in real estate and infrastructure funds via GRESB;
- Impact investing in green bonds and similar (growth to 20%) and sustainable energy;
- Active stewardship, divided into two elements:
- Engagement: stimulating behavioural improvements with regard to the environment, social aspects and governance in companies in which it holds shares (see [verder]).
- Voting: actively using our right to vote at shareholder meetings of all the companies in our share portfolio.
- Exclude:
- Companies and countries that violate international laws, sanctions and guidelines related to sustainability;
- Companies involved in the development, production or maintenance of all types of controversial weapons;
- Companies that achieve a substantial part of their turnover from one or more of the following sectors: tar sands, coal, shale energy, oil & gas extraction on the North Pole, tobacco, fur & special leather, predatory loans, whale meat, assault weapons for private buyers and recreational cannabis.
- ESG integration: integrating Environmental, Social and Governance information in the investment process of our external capital and fund managers;
- Since 2015 DELA has been associated with the United Nations Principles for Responsible Investment (UN PRI). We publish the public transparency report and assessment report on our website (in Dutch only);
- DELA confirms the International Responsible Investment (IMVO) covenant in the insurance sector from the Dutch Association of Insurers, and the OESO guidelines;
- In realising our investment policy we also take into account the UN Global Compact Principles, the UN Guiding Principles and various UN Sustainable development Goals (SDGs);
- We confirm the guidelines of the Task Force on Climate-related Financial Disclosures.
Engagement
The degree of involvement and influence DELA has in the companies in which we invest is described as our engagement. DELA has its own voting policy. We cast our vote at as many shareholder meetings of the companies in our investment portfolio as possible. An active voting policy is part of the dialogue we conduct with the companies concerned. We also talk to other major investors in companies where we wish to see improvements in the areas of good corporate governance, social issues or the environment.
DELA addressed a total of 309 companies in its equity portfolio on engagement topics in 2020 (2019: 408) and this had an effect on 191 occasions (2019: 212). A dialogue was sought with 123 companies within the corporate bond portfolio, which led to 64 positive changes.
Charities
DELA was established based on a deep-rooted social engagement which is still part of the company today. This is why the DELA charity funds in the Netherlands and Belgium support social initiatives: by doing something good for other people together, we aim to make life more meaningful.
DELA has been connecting generations and helping people share memories, experiences and values for almost 85 years.
With the DELA Fund and the new Connecting Generations theme introduced in the Netherlands in 2019, we aim to actively bring generations together, learn from each other and make use of each other's knowledge. As a cooperative, we wish to contribute to an inclusive society in which everyone matters and can participate. The fund will organise and support any initiatives between different generations that might not otherwise arise spontaneously in everyday life. This will be defined as any activities where at least two generations are brought together. These unique encounters will contribute to the feeling of interconnectedness and help people share with each other.
Above the Clouds
Boven de Wolken (Above the Clouds) is a volunteer organisation in which professional photographers capture subtle images of deceased children free of charge to create lasting memories for their parents. These photos can play an important role in the processing of grief. The DELA Belgium charity fund felt that everyone in Belgium should have the right to this unique initiative and expanded it to Wallonia under the name ‘Au-delà des nuages’. The organisation made portraits of 639 children in Flanders and 184 in Wallonia in 2020.
> Read the interview: Widespread social appreciation for DOMUSDELA (in Dutch)
Reputation
DELA carries out structural reputation research in order to understand how we are perceived by society. The results show how the cooperative has built up a good reputation in recent decades and that DELA has widespread name recognition. Our reputation is determined by all the things we show, say and do together. It is our daily behaviour that inspires confidence. A good reputation is of vital importance to us as DELA's raison d’être both as an insurer and funeral service provider revolves around trust.
We periodically measure changes in our reputation. In the Netherlands we use the RepTrak methodology, a survey developed by the Erasmus University in Rotterdam and the Reputation Institute and used all over the world. Our reputation in the Netherlands remained stable in 2020, with the general public score rising to 74 (2019: 72). The reputation among members increased to 82 (2019: 80). The fact that we managed to further enhance our reputation from an already very high score is something of which we can be very proud. Among non-members, our reputation rose to an annual average score of 69 (2019: 67). Part of the ambitious goal until 2020 was to achieve a monthly score of 70 among non-members: as this was realised several times in 2020, our goal was attained.
DELA’s reputation also increased in Belgium, where it is measured as the prompted awareness generated by the question “‘Do you consider DELA to be the foremost funeral specialist?”. The score rose from 67 in 2019 to 70.
Reputation
Reptrak-score. Total score: members account for 40%, non-members for 60%*
| 2020 | Difference | 2019 | |
|---|---|---|---|
| Netherlands (RepTrak score) | |||
| Members | 82 | +2 | 80 |
| Non-members | 69 | +3 | 67 |
| Total | 74 | +3 | 72 |
| Belgium (Brand Fame Tracker: 'the funeral specialist') | 70 | +3 | 67 |
> Read the interview: Good reputation further enhanced (in Dutch)
#2020
Dialogue about privacy after death
January - DELA Netherlands
Once we die, the privacy act no longer applies. How does a funeral company handle privacy after death? DELA Netherlands organised a stakeholder dialogue to discuss the issue. Participants include employees from the care and funeral sector, legal professionals and other experts. In January, DELA publishes the related report on the Day of Privacy. The dialogue demonstrations the importance of DELA stimulating its members to register their wishes and inform them as well as possible about the consequences of these wishes.
1000th cremation with electric furnace in Geleen
April - DELA Netherlands
The electric furnace which DELA took into use in 2019 – the first in the Netherlands – performs its 1000th cremation. While gas was the most efficient fuel for cremation furnaces before, technological developments have made electricity more efficient and the consumption for cremations feasible. Since being taken into use, the bereaved often explicitly ask for their loved ones to be cremated this way. When the sustainability concept is in line with the views of the deceased, the electric furnace makes their final farewell even more personal.
DELA new main sponsor of Roparun
June - DELA Netherlands
DELA announces that it will be the new main sponsor of the Roparun, the longest non-stop relay race in the world. Participants collect funds for palliative care and DELA will help the Roparun further expand this popular sponsor event in the Netherlands over the next three years. The first race to be sponsored by DELA will take place in the autumn of 2021.
Crematorium Brugge supports Stichting MUG-Heli
June - DELA Belgium
For the third consecutive year, Crematorium Brugge donates the returns from precious metals to the MUG-Heli Foundation. In line with its social engagement and in partnership with the City of Bruges, DELA supports the initiative and helps save an average of 40 extra lives per year. After cremation, precious metals are often found in the remains. These metals are purchased by a specialised company that processes them into new prosthetics and similar items. The public-private partnership between DELA and the City of Bruges decides which regional charity will receive the resulting funds on an annual basis.
DOMUSDELA awarded Henri van Abbe badge of honour
September - DELA Netherlands
DOMUSDELA in Eindhoven received the Henri van Abbe badge of honour 2020. The bronze badge is awarded every two years to a project which has contributed to the protection and preservation of items of cultural, architectural, historical or aesthetic importance for the future. According to the Van Abbe Foundation, DOMUSDELA is a fine addition to Eindhoven with the redevelopment of the entire complex showing considerable respect for the meaning and location of the building in the city.
Construction of sustainable crematorium in Groningen underway
October - DELA Netherlands
Construction of the new crematorium in Het Hoendiep in Groningen starts in early October. While the fitting of an electric furnace had already been announced, DELA underlines that the entire building will be developed in a sustainable way. These include a circular building in solid wood, with a wooden roof construction, the likes of which has never been seen in the Netherlands.
DOMUSDELA receives public award for 'Building of the Year'
October - DELA Netherlands
DOMUSDELA wins the public award at the Building of the Year Awards organised by the Royal Institute of Dutch Architects (BNA), receiving no less than 2,200 votes.
DELA invests in start-up The Right Meal
December - DELA Netherlands
Start-up The Right Meal gives advice to sick people online and by phone on which food bests suits their personal situation. Eating well contributes to an improved resistance and faster recovery from illness. The Right Meal provides suitable recipes and advice on easy & healthy meals and its support has been embraced by patients and their families. DELA is closely involved in the development of digital care and supports the project financially.
Our future
Covid19 is still omnipresent, even though the mass vaccination process seems to be bringing the end of the pandemic in sight. The virus did not keep us from setting a new course in 2020, as planned. Translating this course into a strategy that extends at least to 2025 is our task for 2021. Solidarity and continuity are still the key terms under which we will formulate six main goals in the following fields: our members, our connection, our reputation, our people, our organisation and our finances. We will also be looking at the tools and means we use and our corporate culture. We are proud of our accomplishments as a company and our ability to give employees confidence and security. We aim to build on these aspects while also enriching our culture with an even greater degree of flexibility. Quickly and effectively addressing the expectations of our members and society and continuing our development therein is our ambition. With the Yarden takeover on the horizon, we expect to also be extremely busy with the merger integration from the second half of 2021.
Autonomous growth
We believe we can continue the current speed of growth in members and policyholders in the Netherlands, Belgium and Germany. Expanding our market shares in the funeral companies in the Netherlands and Belgium based on our own strength is still somewhat of a puzzle. We will profile ourselves even more as the national player with a local face, offering depth and quality to ensure that every funeral is special.
Takeover of Yarden
The growth of our operational activities in the Netherlands could be boosted further by the Yarden takeover. Although we initially announced that this would take place in 2020, we now expect it to take shape in 2021. The significant legal risks that compelled us to pause developments in 2020 have now been mitigated, allowing us to continue the takeover with a passion. We genuinely believe that the merger will be a good thing for all stakeholders, DELA and Yarden members alike. Together, the two collectives will stand stronger.
Costs and digital transition
For now, we have to assume that interest rates will remain very low. This increases the importance of managing costs in general and those of funeral care in particular. The takeover should help rein in funeral cost inflation over the coming two years and, in doing so, offer our members the first fruits of the merger of the two organisations. In the long term, the cost savings will rely on managing personnel costs and IT-driven service provision. We are putting a strong focus on the digital transition. In 2020 we took major steps to simplify our processes and organise them in a more efficient way. In 2021 we aim to force a breakthrough in the insurance chain to realise a new start for an entirely new platform for all the group’s insurance activities.
Meaningful to members and clients
While the continuing low interest rates are a significant burden for life insurers, our unique cooperative business model ensures us a robust solvency and we have complete confidence in the future. That said, the low interest leaves less room for profit distribution to our members. By managing inflation in funeral costs on the one hand and strengthening all cooperative services on the other, we aim to still play an important role for our members and clients and show society that solidarity works.
Word of gratitude
The Board thanks all stakeholders for their involvement. Together, with our colleagues in the funeral services on the frontline, we did a lot of good work and fulfilled our social responsibilities well. These efforts earned us considerable appreciation and many messages of support for which we are very grateful.
Eindhoven, 7 May 2021
DELA Cooperative
The Executive Board
Edzo Doeve, MAIA
Jack van der Putten, MMO
Jon van Dijk, RA